Hyperscan Research

Shoppers today have less time than ever to get their grocery shopping done, and they want it to be a fast and easy experience. According to the report, an observation borne out of the finding that long lines are the most common reason for shopping trip abandonment. Over half of shoppers are willing to spend less in a store, or even walk away entirely, to avoid a slow checkout.

One of the biggest deterrents to do in-store retail shopping is that customers have to wait a long time in the queue for checkout. Long lines have a tendency to drastically reduce perceived customer satisfaction, ultimately reducing customer returning to store and affecting revenue.

Business Opportunities: The survey shows that shoppers place a high level of importance on fast checkout. This app would be a perfect tool for making improvements in speed and an important opportunity for retailers ready to invest.

ttps://www.supermarketnews.com/retail-financial/customers-waiting-hardest-part

Retention → reduce cancellations, non-returning customers & wait time.

Logic → convince consumers that waiting time will be reduced by showing variance in self-checkout and billing counters.

New Tech → ignite interest in new potential consumers.

Used the Design Thinking approach for solving this problem. To practice design thinking we followed the below process.

User Survey

I surveyed 130 people who are actively trying to do shopping.

• 30% of the consumers shop more than 2 times in a month
• 51.1 % do in-store shopping
• 67.7% of consumers do shopping for their family
• 90.8% of consumers use mobile for shopping
• 70% of consumers find it difficult to locate products they need.
• Collectively 72% of consumers are feeling that they spend more time in the queue.
• 86.8% of consumers are willing to try new tech which reduces waiting time**.**

User Interviews

1. Who did I interview?

• 16 individuals ages 18-45 who are either full-time students or employees or non-working.
• Actively trying to do shopping
• Shop more than 2 times in a month
• Group by who they shop for
  • Self
  • Family

1. I asked questions about:

• How much time does an average supermarket visit take? Does it interfere with other daily activities?
• About Shopping experience typically
• Experience about current checkout system
• Their feelings about an app facilitating new feature self-checkout

• People do not like shopping more than once every week (some only go once every two weeks)
• Most people prefer to go shopping on weekdays to avoid rush and long waiting times.
• Most people are not familiar with the layout of store and where the products are located

For more info check out complete case study

✅ The project helped me to learn more about the process of a design thinking framework. Learned to do better visuals with the material design guidelines, by creating a small component library. Also learned how to empathize with the users in a better way.